{
  "id": "venezuela-service-search-baseline-2026",
  "version": "1.0.0",
  "publication_date": "2026-10-16",
  "collection_date": "2026-09-02",
  "publisher": "Libertatis Venezuela",
  "author": "Daniel Sardá",
  "license": "CC0-1.0",
  "license_url": "https://creativecommons.org/publicdomain/zero/1.0/",
  "license_scope": "Original authored text of the associated ES/EN study articles, aggregated statistics, tables and original documentation; no third-party content is included.",
  "article_es": "/practica/paginas-web-negocios-venezuela",
  "article_en": "/en/practical/business-websites-venezuela-study",
  "page_es": "/investigacion/servicios-venezuela-2026",
  "page_en": "/en/research/venezuela-service-search-2026",
  "methodology": {
    "cities": 3,
    "categories": 8,
    "queries_per_category": 2,
    "queries": 48,
    "organic_positions_per_query": 10,
    "organic_positions": 480,
    "search_language": "es",
    "search_country": "ve",
    "excluded_modules": [
      "advertising",
      "Maps / Local Pack",
      "AI Overviews",
      "People Also Ask",
      "other non-organic modules"
    ],
    "note": "Snapshot of selected commercial queries, not a business census; the city in the query represents search intent, not verified physical establishment."
  },
  "phase2": {
    "unique_owned_urls": 104,
    "successfully_rendered": 102,
    "complete_lighthouse_score_sets": 97,
    "missing_rendered": 2,
    "missing_lighthouse_full": 7,
    "medians": {
      "performance": 56,
      "accessibility": 88,
      "best_practices": 96,
      "seo": 100
    }
  },
  "quality_notes": [
    "One result is provisionally classified as other (manual_review).",
    "One URL occurs at two ranks in one query; both positions remain in the position-based denominator.",
    "Seven records with lighthouse_status=success have missing scores; complete four-score sets define n=97.",
    "Barquisimeto replaced Mérida during methodological quality review.",
    "Original Google SERP screenshots and third-party content are not redistributed."
  ],
  "breakdowns": [
    {
      "scope": "total",
      "segment": "Todas las posiciones",
      "total_positions": 480,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 136,
          "share_percent": 28.3
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 152,
          "share_percent": 31.7
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 146,
          "share_percent": 30.4
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 21,
          "share_percent": 4.4
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 9,
          "share_percent": 1.9
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 16,
          "share_percent": 3.3
        }
      ]
    },
    {
      "scope": "city",
      "segment": "Barquisimeto",
      "total_positions": 160,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 35,
          "share_percent": 21.9
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 56,
          "share_percent": 35
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 55,
          "share_percent": 34.4
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 8,
          "share_percent": 5
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 2,
          "share_percent": 1.3
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 4,
          "share_percent": 2.5
        }
      ]
    },
    {
      "scope": "city",
      "segment": "Caracas",
      "total_positions": 160,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 58,
          "share_percent": 36.3
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 40,
          "share_percent": 25
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 45,
          "share_percent": 28.1
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 5,
          "share_percent": 3.1
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 4,
          "share_percent": 2.5
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 8,
          "share_percent": 5
        }
      ]
    },
    {
      "scope": "city",
      "segment": "Maracaibo",
      "total_positions": 160,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 43,
          "share_percent": 26.9
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 56,
          "share_percent": 35
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 46,
          "share_percent": 28.8
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 8,
          "share_percent": 5
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 3,
          "share_percent": 1.9
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 4,
          "share_percent": 2.5
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Abogados",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 22,
          "share_percent": 36.7
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 10,
          "share_percent": 16.7
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 27,
          "share_percent": 45
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 1,
          "share_percent": 1.7
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 0,
          "share_percent": 0
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Community managers",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 16,
          "share_percent": 26.7
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 13,
          "share_percent": 21.7
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 17,
          "share_percent": 28.3
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 1,
          "share_percent": 1.7
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 1,
          "share_percent": 1.7
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 12,
          "share_percent": 20
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Contadores",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 14,
          "share_percent": 23.3
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 14,
          "share_percent": 23.3
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 25,
          "share_percent": 41.7
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 7,
          "share_percent": 11.7
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 0,
          "share_percent": 0
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Dentistas",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 26,
          "share_percent": 43.3
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 24,
          "share_percent": 40
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 8,
          "share_percent": 13.3
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 2,
          "share_percent": 3.3
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 0,
          "share_percent": 0
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Diseño web",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 43,
          "share_percent": 71.7
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 6,
          "share_percent": 10
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 6,
          "share_percent": 10
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 3,
          "share_percent": 5
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 2,
          "share_percent": 3.3
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Jardineros",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 10,
          "share_percent": 16.7
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 24,
          "share_percent": 40
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 22,
          "share_percent": 36.7
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 3,
          "share_percent": 5
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 1,
          "share_percent": 1.7
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Peluquerías",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 37,
          "share_percent": 61.7
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 22,
          "share_percent": 36.7
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 1,
          "share_percent": 1.7
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 0,
          "share_percent": 0
        }
      ]
    },
    {
      "scope": "category",
      "segment": "Planificación de bodas",
      "total_positions": 60,
      "distribution": [
        {
          "result_type": "owned_business_website",
          "label_es": "Web propia del proveedor",
          "label_en": "Provider-owned website",
          "count": 5,
          "share_percent": 8.3
        },
        {
          "result_type": "social_network",
          "label_es": "Red social",
          "label_en": "Social network",
          "count": 24,
          "share_percent": 40
        },
        {
          "result_type": "directory_marketplace",
          "label_es": "Directorio o marketplace",
          "label_en": "Directory or marketplace",
          "count": 19,
          "share_percent": 31.7
        },
        {
          "result_type": "media_content",
          "label_es": "Medios o contenido editorial",
          "label_en": "Media or editorial content",
          "count": 11,
          "share_percent": 18.3
        },
        {
          "result_type": "government_association",
          "label_es": "Gobierno o asociación",
          "label_en": "Government or association",
          "count": 0,
          "share_percent": 0
        },
        {
          "result_type": "other",
          "label_es": "Otros",
          "label_en": "Other",
          "count": 1,
          "share_percent": 1.7
        }
      ]
    }
  ],
  "technical": [
    {
      "key": "service_term_in_title",
      "label_es": "Término de servicio en title",
      "label_en": "Service term in title",
      "numerator": 72,
      "denominator": 102,
      "percent": 70.6
    },
    {
      "key": "meta_description",
      "label_es": "Meta description presente",
      "label_en": "Meta description present",
      "numerator": 76,
      "denominator": 102,
      "percent": 74.5
    },
    {
      "key": "exactly_one_h1",
      "label_es": "Exactamente un H1",
      "label_en": "Exactly one H1",
      "numerator": 69,
      "denominator": 102,
      "percent": 67.6
    },
    {
      "key": "no_h1",
      "label_es": "Sin H1 renderizado",
      "label_en": "No rendered H1",
      "numerator": 23,
      "denominator": 102,
      "percent": 22.5
    },
    {
      "key": "skipped_heading_levels",
      "label_es": "Salto de nivel en headings",
      "label_en": "Skipped heading level",
      "numerator": 51,
      "denominator": 102,
      "percent": 50
    },
    {
      "key": "https",
      "label_es": "HTTPS final",
      "label_en": "Final HTTPS",
      "numerator": 102,
      "denominator": 102,
      "percent": 100
    },
    {
      "key": "mobile_viewport",
      "label_es": "Viewport móvil",
      "label_en": "Mobile viewport",
      "numerator": 94,
      "denominator": 102,
      "percent": 92.2
    },
    {
      "key": "robots_200",
      "label_es": "robots.txt devuelve HTTP 200",
      "label_en": "robots.txt returns HTTP 200",
      "numerator": 80,
      "denominator": 102,
      "percent": 78.4
    },
    {
      "key": "sitemap_detected",
      "label_es": "Sitemap detectado",
      "label_en": "Sitemap detected",
      "numerator": 63,
      "denominator": 102,
      "percent": 61.8
    },
    {
      "key": "whatsapp_cta",
      "label_es": "CTA/enlace de WhatsApp",
      "label_en": "WhatsApp CTA/link",
      "numerator": 41,
      "denominator": 102,
      "percent": 40.2
    },
    {
      "key": "lighthouse_seo_90",
      "label_es": "SEO Lighthouse ≥ 90",
      "label_en": "Lighthouse SEO ≥ 90",
      "numerator": 74,
      "denominator": 97,
      "percent": 76.3
    },
    {
      "key": "lighthouse_performance_90",
      "label_es": "Performance Lighthouse ≥ 90",
      "label_en": "Lighthouse Performance ≥ 90",
      "numerator": 7,
      "denominator": 97,
      "percent": 7.2
    }
  ]
}